Once again, the secret word is . . .

Ouch. Ouch, ouch, and ouch.

Today was again the day of the traditional San Fermin festival in Pamplona, Spain, featuring the yearly "running of the bulls":

Who thought of this tradition, anyway? "Hey, Fernando, I'm bored." "Me too, Salvador. Hey, I know, why don't we get completely blasted and taunt some larged horned beasts?"